Language: English | Malti

Marketing - Advanced Level - Improving Education & Career Prospects / Titjib fl-Edukazzjoni u fil-Prospetti għall-Karriera

Duration
Delivered from October 2017 through to May 2018
Entry Requirements
N/A
Learning Outcomes
  • Understand the nature of marketing
  • Evaluate the marketing environment
  • Differentiate between the types of markets
  • Use the marketing research tools as necessary
  • Understand and use marketing segmentation
  • Achieve the correct balance between the 7 P’s (Product, Price, Place, Promotion, People, Process and Physical Evidence) in the marketing mix
  • Design the right product
  • Establish pricing
  • Sell one’s product (Marketing communication and Distribution)
  • Plan a marketing strategy
  • Comply with International Marketing
  • Respond to Consumerism and Customer Relationship Marketing
Methods of Teaching
N/A
General Objectives

N/A

Assessment/Feedback
Based upon the MATSEC (advanced) level syllabus 2017
Certification/Award
The MATSEC official results
Access to next level of education/training
Code
Venue
Tutor/s
Start/End Date
Days and Time
IBB0024Blata l-Bajda Adult Learning Centre Mountbatten Str.(ex Maria Regina)Vincent Borg02/10/2017 - 28/05/2018Monday 17:00-20:00
IBB0025Blata l-Bajda Adult Learning Centre Mountbatten Str.(ex Maria Regina)Vincent Borg04/10/2017 - 30/05/2018Wednesday 17:00-20:00

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