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Marketing - Advanced Level - Improving Education & Career Prospects / Titjib fl-Edukazzjoni u fil-Prospetti għall-Karriera

Duration
Delivered from October 2018 to May 2019.
Entry Requirements
No particular entry requirements are necessary for this level.
Learning Outcomes
  • Understand the nature of marketing
  • Evaluate the marketing environment
  • Differentiate between the types of markets
  • Use the marketing research tools as necessary
  • Understand and use marketing segmentation
  • Achieve the correct balance between the 7 P’s (Product, Price, Place, Promotion, People, Process and Physical Evidence) in the marketing mix
  • Design the right product
  • Establish pricing
  • Sell one’s product (Marketing communication and Distribution)
  • Plan a marketing strategy
  • Comply with International Marketing
  • Respond to Consumerism and Customer Relationship Marketing
Methods of Teaching
Discussions, lectures, presentations and tutorials.
General Objectives

N/A

Assessment/Feedback
Ongoing assessment based upon the MATSEC Syllabus 2019.
Certification/Award
Official MATSEC Exam results issued by Examinations Department.
Access to next level of education/training
N/A
Code
Venue
Tutor/s
Start/End Date
Days and Time
IBB0022Blata l-Bajda Adult Learning Centre, Mountbatten Str.(ex Maria Regina)N/A03/10/2018 - 29/05/2019Wednesday 17:00-20:00
IBB0036Blata l-Bajda Adult Learning Centre, Mountbatten Str.(ex Maria Regina)N/A01/10/2018 - 27/05/2019Monday 17:00-20:00

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