Marketing Advanced

Entry Requirements

School leaving standard of education is recommended. For online lessons, learners need to have an understanding of how to use a computer

Duration

30 week course of 3 contact hours weekly.

Learning outcomes

Expected learning outcomes for this course include:

Knowledge

The nature, scope, and role of marketing in local and global contexts.
The internal and external marketing environment (demographic, economic, political, technological, and cultural factors).
Differences between consumer, business, and international markets, and market structures.
The 7Ps Marketing Mix: product, price, place, promotion, people, process, and physical evidence.
Pricing strategies (e.g. cost-based, value-based, penetration, skimming).
The product lifecycle from idea generation to commercialisation.
Concepts of consumerism, marketing ethics, sustainability, and customer relationship management (CRM).
International marketing considerations: branding, entry strategies, intercultural communication.

Skills

Apply research tools (primary and secondary) to collect, interpret, and present market data.
Segment the market and target specific consumer groups effectively.
Design and develop products and services that deliver customer value.
Formulate and evaluate pricing, promotion, and distribution strategies.
Develop and implement comprehensive marketing strategies, incorporating logistics and sales promotion.
Plan and execute marketing communication strategies via traditional and digital channels (e.g. email, e-commerce, social media).
Adjust marketing strategies for international contexts, including branding and market entry decisions.

Competences

Make strategic marketing decisions that support the objectives of businesses and non-profit organisations.
Demonstrate autonomy in responding to market environments and changing consumer behaviours.
Critically assess and ethically respond to consumerism, sustainability, and global market demands.
Communicate marketing insights and strategies effectively to stakeholders.
Apply marketing knowledge to drive innovation, brand development, and customer engagement.

Delivery Method

Online.

Certification/Award

Certificate issued by MATSEC.

Progression to further education

After successfully completing this course, learners may continue studying the subject or pursue related pathways at tertiary level

Additional note

This is a revision course for learners sitting for the MATSEC Advanced Level examination. The educator is therefore not required to deliver the entire syllabus issued by MATSEC. https://www.um.edu.mt/matsec/syllabi

Exam

Language of instruction

Bilingual